Personal Brand Recognition
It’s no secret that most companies are found by people searching the internet or on social media platforms. We understand just how valuable a good photograph can be, and how priceless it can be for your brand. Which is why, this week, we have decided to share more about the importance of building a brand that is uniquely you.
A Hands on Approach
We have a long-time client that realized early on in her career the power of good branding. Ashley Burns, AVP of Brand Experience at Noise Inc., recognizes just how important it is to have quality content going out on her platforms. Over a year and a half ago she approached us to help create a session that would not only update her headshots but also create content that would be amazing on her social media and website.
“Professional lifestyle shoots offer the ability to share with others the things that make me unique. They’re more than a traditional headshot, they give others a glimpse into who I am and what I value through my attire, expressions, venue and prop selections. Every person has the power to personalize their brand and narrate their own story. After all, we’re each designed so intricately and with such inspiring variation, sometimes it’s easier to show than tell when you only have a few seconds to make a first impression,” Said Ashley.
Planning Ahead
When creating for platforms such as Instagram, we always encourage our clients to think ahead for what products or stances they are going to be making. We encourage different outfit changes and the use of “props” in order to portray the things that you are talking about or the brand you building! When styling for Instagram there are so many ways you can incorporate who you are with the business you are working with; and we love getting creative! We personally try to post at least once a day on Instagram as well as keep up with behind the scenes on stories. We want you to follow along with us on what were are creating; because it’s not always glamorous, but it is always a good time.
Another one of our client’s that we absolutely adore, Kelsey Pfleiderer, blogger of Aperture Expanding, and each time we love creating such fresh and fun content for her to use with her super inspirational posts- following along on her journey is a must!
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Kelsey says: “My favorite thing about Instagram is using it for what it was actually made for…connection! So often we feel it’s an outlet to compete and compare; when in reality, it was made to connect and uplift! We should never feel deflated after opening the app. And if you catch yourself feeling this way, take a step back at your WHY. Are you using the app to impress? Or are you using the app to spread love and speak on things/services you enjoy/ believe in? Are you following others who uplift, or put down?” We couldn’t agree more that there is a moral responsibility to share the good and honest things in our lives in order to potentially help others along the way.
Creating a Brand that is SO you
Ultimately, if you are a business owner-or want to be- it’s important to portray the right images to help your business shine! We are passionate about helping other entrepreneurs create headshots, bloggers create content, and lifestyle sessions to help them be successful! Drop us a line and tell us your goals for your brand, and we will get creating with you in mind!